The primary challenge was engineering a website experience that felt reliable and authoritative for high-stakes academic applications while simultaneously inspiring and personalized for leisure travel booking. To address this, I designed a segmented solution with a unified backend. This involved developing distinct workflows for both the “Student Journey” and “Dream Destinations.” Key developer solutions included: (1) Implementing a ‘Flawless Document & Visa Prep’ module with secure data handling for Statements of Purpose and document gathering, and (2) integrating the platform with official partnerships, such as the status as an official representative for Full Sail University in Africa, providing applicants with Direct Access and dedicated support. This technical separation and specialized feature development ensured a stress-free and successful journey for every client.